Last week, we had the pleasure of welcoming the IHK Practice Group “New Digital Business Models 2.0” to NOVAZOON in Karlsruhe. 🤝

The half-day event focused on exchanging ideas regarding the development and further development of new digital business models – from the initial idea to successful scaling. 🚀

In addition to insights into our methodical approach at NOVAZOON, our colleagues Fabio Denis Pereira and Stella Schneider discussed concrete approaches with the participants:

💡 How can new digital business models be systematically developed? 💡 How do you find the right monetization strategy?

💡 What are the practical learnings?

A special focus was placed on two of our methods:

➡️ NOVAZOON Pricing Canvas – a proven approach to developing the right monetization strategy for digital solutions.

➡️ Methods for structured evaluation of business models, to assess them thoroughly and then specifically develop them further in a smart way.

Many thanks to Dr. Stefan Senitz for the organization on behalf of IHK Karlsruhe and a big thank you to all participants for the open and exciting exchange!

We were delighted to welcome you all to Karlsruhe. 🙂