Theorie trifft Praxis – digitale Geschäftsmodelle an der Hochschule Karlsruhe

Zwei unserer Kollegen haben dieses Sommersemester eine neue Rolle übernommen: Marius Zimmermann und Tobias Butsch haben als Lehrbeauftragte an der Hochschule Karlsruhe (HKA) / University of Applied Sciences (HKA) den Masterkurs „Entwicklung digitaler Geschäftsmodelle” mitgestaltet. 🧑🎓👨🏫 The idea behind it: not just talking about business models — but developing them together with students. The industry […]
From AI Hype to Real Impact – What AI Transformation Really Means 🤖

Many companies talk about AI – but real business impact often fails to materialize. In our work session “AI Transformation: From Hype to Impact” at NOVAZOON Innovation Day 2026, we made this difference tangible. Our three key levers for real impact: Focus on Business NeedAI only delivers impact when it is consistently aligned with real […]
Successfully mastering cloud transformation – the NOVAZOON Readiness Framework 👇

In our work session “Readiness Framework – Successfully Mastering Cloud Transformation” at the NOVAZOON Innovation Day 2026, we discussed exactly that: cloud transformations rarely fail because of the cloud – but because implementation is mistaken for transformation. 💡 Our 3 key takeaways: 1️⃣ Cloud transformation is not an IT projectSuccess only happens when transformation is […]
NOVAZOON Innovation Day 2026 – A Day Full of Insights, Perspectives and Connections

The NOVAZOON Innovation Day is more than an event – it is a space for people who want to actively shape the future, not just observe it. In conversations and discussions, one thing became particularly clear: Transformation is no longer purely a technology topic. AI, cloud and new business models are changing companies at tremendous […]
Sharing knowledge, strengthening networks ✨

🚀 As part of the TEEM master’s course seminar “Leadership and Entrepreneurship,” Prof. Dr. Anja Schmitz and her students visited us. 🔥 In a personal “Fireside Chat,” Bastian Deck shared exciting insights from his leadership and entrepreneurial career—from consulting experience to venture building in the tech sector. Students had the opportunity to ask not only […]
The future is not created through operational hectic—but through the right questions at the right time.

Many companies are trapped in day-to-day operations. Strategic decisions remain unaddressed. Yet now is precisely the moment to pause and ask the critical questions. In our Business Impact Guide, Bastian Deck shares 7 questions that every business leader must be able to answer today. Based on our experience from numerous transformation and business model innovation […]
At NOVAZOON, we shape the future of digital transformation

In a world that is changing rapidly, one thing remains constant: The need to adapt and innovate. At NOVAZOON, we take pride in helping companies unlock the full potential of digital technologies and the associated transformation of their business models. 🔍 𝗢𝘂𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵? Holistic and future-oriented. We understand that every transformation is unique and tailor […]
🤖 AI What?! – From Technology Gimmick to Real Business Impact

AI is everywhere—in strategy papers, keynotes, and LinkedIn posts.But between buzzwords and quick fixes, what really matters often gets lost: real business impact. Successful companies know:👉 It’s not the technology alone that makes the difference—but how clearly strategy, leadership, and organization work together. AI is not a tool—it’s the enabler for business model transformation. Three […]
Hannover Messe 2026 – starke Impulse & inspirierende Gespräche

Eine intensive Messewoche liegt hinter uns. Als Co-Aussteller bei Hashtag#THELÄND auf der HANNOVER MESSE haben wir in diesem Jahr Lösungen und Ansätze rund um digitale Geschäftsmodelltransformation präsentiert. Besonders gefreut hat uns der große Zuspruch: 👉 Viele Besucher:innen und Zuhörer:innen sowie mehrere internationale Delegationen – u. a. aus Taiwan, den Niederlanden und Mexiko – haben bei […]
HM26 – What a successful start to the trade fair

On the very first day of the fair, we had the pleasure of welcoming the designated Minister-President of Hashtag#BadenWürttemberg, Cem Özdemir, as well as Dr. Franziska Brantner, Federal Chair of ALLIANCE 90/THE GREENS, to the Hashtag#THELÄND exhibitor area. We were delighted that both visited our booth and showed great interest in the topics of digital […]