B2B go-to-market model
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Project and business model scope
Development of the go-to-market and organizational model to successfully scale MORYX, the open software platform for all work steps within manufacturing companies. Definition and establishment of new sales channels, partner structures, and multiplier concepts for the platform business model. Implementation roadmap for the key dimensions of sales, partners, product, and organization.
- Developing strategic options for a successful go-to-market based on a customer journey map.
- Establishing new product bundles and monetization concepts for a successful market entry.
- Updating sales materials, including validation in the target market with potential new customers.
- Organizational model expanded to include a project unit as the initial driver for a scalable partner model.
- Developing and unlocking an attractive business case.
- Technical assessment of the MORYX platform/IoT solution.
Customer benefits
- Accelerating the sales cycle and reducing barriers to entry for new customers.
- Direct access to the relevant target market and potential new customers as well as partner companies for market validation.
- Gathering direct customer feedback and follow-ups for project acquisition.
- Bringing in many years of hands-on experience in building and scaling data-driven IoT solutions and digital business models.
- Applying the latest “Unfair Advantages” methods to successfully market a corporate platform model.
- Concrete, immediately actionable measures and decision templates, focused on the key success criteria.
- Assessment of the digital platform business model from the perspective of venture experts.
- Teamwork, shared knowledge, and networks to make the MORYX business model sustainably successful.
