Health Tech Business Model Innovation
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Project and business model scope
Development of a digital and platform-based business model, product innovation approaches, and monetization strategies. Derived app prototypes and a roadmap for successful realization and market entry strategy.
- Workshop series to develop the essential content of the business model innovation.
- Structured description of customer/patient/clinic and physician needs
- Definition of use cases and strategic alternatives for action
- Development of an implementation roadmap with dedicated market validation approaches
- Transformation of the business model into a digital product approach (web platform + app)
- Creation of an app prototype and transfer to product development
- Exploratory data analysis and identification of challenges
Customer benefits
- Methodically and structurally developed digital business model
- Defined content for the future Medical Assistance Platform with features and up-selling potential
- Evaluation of business model patterns based on competitive criteria, including cost advantages, higher scalability, and partner ecosystem
- Detailed overview of digital trends in the medical market and anticipated business and technical changes.
- Description and planning of concrete actions and next steps (short-/medium-/long-term) to translate results into successful implementation.
- Creation of a product prototype for patient validations
- Transfer to software product development including software product management
