Customer Data Platform
Homepage > Customer Data Platform
Project and business model scope
Support in building a Digital Sales Hub through systematic development of use cases for a Customer Data Platform.
- Remote workshop series conducted using state-of-the-art tools, methods, and moderation techniques.
- Consolidating and standardizing knowledge distributed across interdisciplinary departments.
- Methodical derivation of customer requirements and added value.
- Structured description, prioritization, and elaboration of use cases and their associated user stories.
- IT-technical evaluation of the resources required for implementation and the data sources to be connected.
Customer benefits
- An interdisciplinary team with a solid knowledge base and a customer and user-oriented perspective on the use cases processed.
- Efficient consolidation and central visualization of existing knowledge from all departments.
- Systematically described user and customer requirements, and derived user stories.
- Structurally developed and prioritized use cases that consider both business and technical dimensions.
- Structured roadmap for continued success in the “Digital Sales” focus area.
- Decision basis for the use of various IT tools and software architectures.
