Smart Business Innovation in Mechanical Engineering
Homepage > Smart Business Innovation in Mechanical Engineering
Project and business model scope
Review and analysis of the smart service portfolio, target markets, and customer structures. Based on this, the design of new business models and innovative pricing models, as well as their development and testing.
- Structured description of current market positioning, customer needs, and target markets
- Workshops (digital and in-person) based on state-of-the-art methods, such as Business Model Innovation and Design Thinking
- Definition of customer journeys including strengths and weaknesses, as well as use cases with the derivation of strategic alternatives for action
- Description of business model patterns based on the St. Gallen model and prioritization of the resulting solution approaches
- Derivation of key fields of action for future success
- Transformation of innovations and business models into roadmaps and lean implementation projects
Customer benefits
- Methodically and structurally developed digital business models
- An interdisciplinary team from three different business units with a shared, coordinated view of innovation fields and business model options
- Several innovative business models to realize recurring software revenue, among other things
- Pricing models and market entry scenarios to enable market-oriented (value-based) pricing of smart services
- Evaluation of business model patterns according to competitive criteria, cost advantages, and scalability
- Description and planning of concrete actions and next steps to transform results into successful implementation
- Decision-making basis for integrating the results into the Optima digitalization strategy
