Smart factory solutions
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Innovative, effective, and directly applicable results for our digital business model – NOVAZOON worked with us to develop promising business model approaches and structured the corresponding implementation. The NOVAZOON team did outstanding work, both in innovation and in collaborative cooperation.
Dr. Philipp Dreiß
Head of Software Development, Trumpf Werkzeugmaschinen
Project and business model scope
Review and analysis of business model, target markets, and customer structures. Building on this, innovation of new business model patterns with market entry scenarios as well as ensuring alignment of product strategy with the digital corporate portfolio.
- Digital workshop series based on cutting-edge methods such as Business Model Innovation and Design Thinking
- Structured description of customer, target market, and corporate needs
- Definition of customer journey including strengths and weaknesses as well as use cases
- Definition of strategic action alternatives
- Description of business model patterns in Business Model Canvas as well as prioritization of solution approaches
- Derivation and development of key action areas for future success
- Transformation of business models into an implementation roadmap
Customer benefits
- Methodically and systematically developed digital business model
- Systematically described customer journey including user and customer requirements
- Content of the future business model platform defined with features and up-/cross-selling potential
- Evaluation of business model patterns according to competitive criteria, cost advantages, higher scalability, and a partner ecosystem
- Description and planning of concrete actions and next steps (short-/medium-/long-term) through which the results are transformed into successful implementation


