{"id":2860,"date":"2026-03-17T07:36:26","date_gmt":"2026-03-17T07:36:26","guid":{"rendered":"https:\/\/novazoon.de\/2026\/03\/17\/ihk-practice-group-at-novazoon\/"},"modified":"2026-03-30T07:52:46","modified_gmt":"2026-03-30T07:52:46","slug":"ihk-practice-group-at-novazoon","status":"publish","type":"post","link":"https:\/\/novazoon.de\/en\/2026\/03\/17\/ihk-practice-group-at-novazoon\/","title":{"rendered":"IHK Practice Group at NOVAZOON"},"content":{"rendered":"<style>.elementor-2860 .elementor-element.elementor-element-6f99ca58{--display:flex;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2860\" class=\"elementor elementor-2860 elementor-2830\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f99ca58 e-flex e-con-boxed e-con e-parent\" data-id=\"6f99ca58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb19d54 elementor-widget elementor-widget-text-editor\" data-id=\"7cb19d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Last week, we had the pleasure of welcoming the IHK Practice Group &#8220;New Digital Business Models 2.0&#8221; to NOVAZOON in Karlsruhe. \ud83e\udd1d<\/p><p>The half-day event focused on exchanging ideas regarding the development and further development of new digital business models \u2013 from the initial idea to successful scaling. \ud83d\ude80<\/p><p>In addition to insights into our methodical approach at NOVAZOON, our colleagues <a class=\"ql-mention\" spellcheck=\"false\" href=\"https:\/\/www.linkedin.com\/preload\/#\" data-entity-urn=\"urn:li:fsd_profile:ACoAAAzESJ8BJ1AQWDzdTk2erXmu7-erVHECbUk\" data-guid=\"17\" data-object-urn=\"urn:li:fsd_profile:ACoAAAzESJ8BJ1AQWDzdTk2erXmu7-erVHECbUk\" data-original-text=\"Fabio Denis Pereira\" data-test-ql-mention=\"true\">Fabio Denis Pereira<\/a> and <a class=\"ql-mention\" spellcheck=\"false\" href=\"https:\/\/www.linkedin.com\/preload\/#\" data-entity-urn=\"urn:li:fsd_profile:ACoAADIhW_UBaS1X6A8MgNlUnvdFPERU2bn1o4I\" data-guid=\"18\" data-object-urn=\"urn:li:fsd_profile:ACoAADIhW_UBaS1X6A8MgNlUnvdFPERU2bn1o4I\" data-original-text=\"Stella Schneider\" data-test-ql-mention=\"true\">Stella Schneider<\/a> discussed concrete approaches with the participants:<\/p><p>\ud83d\udca1 How can new digital business models be systematically developed? \ud83d\udca1 How do you find the right monetization strategy? <\/p><p>\ud83d\udca1 What are the practical learnings?<\/p><p>A special focus was placed on two of our methods:<\/p><p>\u27a1\ufe0f NOVAZOON Pricing Canvas \u2013 a proven approach to developing the right monetization strategy for digital solutions.<\/p><p>\u27a1\ufe0f Methods for structured evaluation of business models, to assess them thoroughly and then specifically develop them further in a smart way.<\/p><p>Many thanks to <a class=\"ql-mention\" spellcheck=\"false\" href=\"https:\/\/www.linkedin.com\/preload\/#\" data-entity-urn=\"urn:li:fsd_profile:ACoAAD8_ihMBbeX2yzLYCsLzihkydszj4u-tBxU\" data-guid=\"19\" data-object-urn=\"urn:li:fsd_profile:ACoAAD8_ihMBbeX2yzLYCsLzihkydszj4u-tBxU\" data-original-text=\"Dr. Stefan Senitz\" data-test-ql-mention=\"true\">Dr. Stefan Senitz<\/a> for the organization on behalf of <a class=\"ql-mention\" spellcheck=\"false\" href=\"https:\/\/www.linkedin.com\/preload\/#\" data-entity-urn=\"urn:li:fsd_company:6763071\" data-guid=\"20\" data-object-urn=\"urn:li:fsd_company:6763071\" data-original-text=\"IHK Karlsruhe\" data-test-ql-mention=\"true\">IHK Karlsruhe<\/a> and a big thank you to all participants for the open and exciting exchange!<\/p><p> <\/p><p>We were delighted to welcome you all to Karlsruhe. \ud83d\ude42<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Last week, we had the pleasure of welcoming the IHK Practice Group &#8220;New Digital Business Models 2.0&#8221; to NOVAZOON in Karlsruhe. \ud83e\udd1d The half-day event focused on exchanging ideas regarding the development and further development of new digital business models \u2013 from the initial idea to successful scaling. \ud83d\ude80 In addition to insights into our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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