{"id":2253,"date":"2025-12-09T11:44:17","date_gmt":"2025-12-09T11:44:17","guid":{"rendered":"https:\/\/novazoon.de\/b2b-go-to-market-model\/"},"modified":"2026-02-24T11:40:14","modified_gmt":"2026-02-24T11:40:14","slug":"b2b-go-to-market-model","status":"publish","type":"page","link":"https:\/\/novazoon.de\/en\/b2b-go-to-market-model\/","title":{"rendered":"B2B go-to-market model"},"content":{"rendered":"<style>.elementor-2253 .elementor-element.elementor-element-296ed5d{--display:flex;--min-height:50vh;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--overlay-opacity:0.7;}.elementor-2253 .elementor-element.elementor-element-296ed5d:not(.elementor-motion-effects-element-type-background), .elementor-2253 .elementor-element.elementor-element-296ed5d > .elementor-motion-effects-container > 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.elementskit-commentor-bio{text-align:center;justify-content:center;}.elementor-2253 .elementor-element.elementor-element-d8d0ff7 .ekit_testimonial_style_5 .elementskit-commentor-header{text-align:center;}}@media(max-width:767px){.elementor-2253 .elementor-element.elementor-element-d8d0ff7 .elementskit-testimonial-slider{--ekit_testimonial_left_right_spacing:10px;}.elementor-2253 .elementor-element.elementor-element-d8d0ff7 .elementskit-watermark-icon > i{font-size:0px;}.elementor-2253 .elementor-element.elementor-element-d8d0ff7 .elementskit-watermark-icon > svg{width:0px;}}<\/style>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2253\" class=\"elementor elementor-2253 elementor-889\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-296ed5d e-flex e-con-boxed e-con e-parent\" data-id=\"296ed5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63d2945 e-flex e-con-boxed e-con e-child\" data-id=\"63d2945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60eeea5 elementor-widget elementor-widget-heading\" data-id=\"60eeea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B go-to-market model<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c4fe8 elementor-widget elementor-widget-text-editor\" data-id=\"43c4fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#\">Homepage<\/a> &gt; B2B go-to-market model for an open industrial software platform<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d54d4e5 e-flex e-con-boxed e-con e-parent\" data-id=\"d54d4e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5f299b e-con-full e-flex e-con e-child\" data-id=\"b5f299b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d0ff7 elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"d8d0ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider ekit_testimonial_style_5 arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:true,&quot;speed&quot;:1500,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:&quot;&quot;,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t<div class=\"elementskit-single-testimonial-slider elementskit-testimonial-slider-block-style elementskit-testimonial-slider-block-style-two   elementor-repeater-item-ff2268a\" >\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-header\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementskit-icon-content elementskit-watermark-icon \">\n\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-quote\"><\/i>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementskit-commentor-content\"><p>\u201cWorking with NOVAZOON was excellent from the very\nstart. In a very short time, the expert team helped us put the key success factors in place\u2014commercially, technically, and organizationally. Above all, their many years of experience in marketing digital platform business models in the B2B market were of great value to us.\u201d  <\/p><\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"elementskit-commentor-bio\">\n\t\t\t\t\t\t\t\t<div class=\"elementkit-commentor-details \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">Lutz Steinleger<\/strong>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\">Director MORYX Industry, PHOENIX CONTACT<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5387634 e-flex e-con-boxed e-con e-parent\" data-id=\"5387634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ef909c e-con-full e-flex e-con e-child\" data-id=\"9ef909c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-446d1b1 elementor-widget elementor-widget-image\" data-id=\"446d1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min-1024x683.png\" class=\"attachment-large size-large wp-image-2257\" alt=\"\" srcset=\"https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min-1024x683.png 1024w, https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min-300x200.png 300w, https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min-768x512.png 768w, https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min-1536x1024.png 1536w, https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/moryx_Referenz_02-scaled-min.png 1773w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be4352c e-con-full e-flex e-con e-child\" data-id=\"be4352c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41a5c3 elementor-widget elementor-widget-heading\" data-id=\"e41a5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project and business model scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2c95e elementor-widget elementor-widget-text-editor\" data-id=\"ac2c95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Development of the go-to-market and organizational model to successfully scale MORYX, the open software platform for all work steps within manufacturing companies. Definition and establishment of new sales channels, partner structures, and multiplier concepts for the platform business model. Implementation roadmap for the key dimensions of sales, partners, product, and organization.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a219b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"90a219b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developing strategic options for a successful go-to-market based on a customer journey map.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Establishing new product bundles and monetization concepts for a successful market entry.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Updating sales materials, including validation in the target market with potential new customers. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Organizational model expanded to include a project unit as the initial driver for a scalable partner model.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Developing and unlocking an attractive business case.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Technical assessment of the MORYX platform\/IoT solution.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05cc1be e-flex e-con-boxed e-con e-parent\" data-id=\"05cc1be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-860538a e-con-full e-flex e-con e-child\" data-id=\"860538a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4576cd8 elementor-widget elementor-widget-heading\" data-id=\"4576cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer benefits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba1093 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5ba1093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accelerating the sales cycle and reducing barriers to entry for new customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Direct access to the relevant target market and potential new customers as well as partner companies for market validation.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gathering direct customer feedback and follow-ups for project acquisition.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bringing in many years of hands-on experience in building and scaling data-driven IoT solutions and digital business models.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Applying the latest \u201cUnfair Advantages\u201d methods to successfully market a corporate platform model.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Concrete, immediately actionable measures and decision templates, focused on the key success criteria.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Assessment of the digital platform business model from the perspective of venture experts.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Teamwork, shared knowledge, and networks to make the MORYX business model sustainably successful.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08d5a82 e-con-full e-flex e-con e-child\" data-id=\"08d5a82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f02a8 elementor-widget elementor-widget-image\" data-id=\"17f02a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"169\" height=\"162\" src=\"https:\/\/novazoon.de\/wp-content\/uploads\/2025\/12\/Screnn_Moryx.png\" class=\"attachment-large size-large wp-image-2255\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b62747 e-flex e-con-boxed e-con e-parent\" data-id=\"7b62747\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9c42b elementor-widget elementor-widget-image-carousel\" data-id=\"eb9c42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;speed&quot;:0}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/novazoon.de\/wp-content\/uploads\/2025\/11\/Moryx150x300.png\" alt=\"Moryx150x300\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/novazoon.de\/wp-content\/uploads\/2025\/10\/logo_novazoon_hz_RGB_freigestellt-300x65.png\" alt=\"logo_novazoon_hz_RGB_freigestellt\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Homepage &gt; B2B go-to-market model for an open industrial software platform \u201cWorking with NOVAZOON was excellent from the very start. In a very short time, the expert team helped us put the key success factors in place\u2014commercially, technically, and organizationally. Above all, their many years of experience in marketing digital platform business models in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2253","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B go-to-market model - Novazoon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novazoon.de\/en\/b2b-go-to-market-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B go-to-market model - Novazoon\" \/>\n<meta property=\"og:description\" content=\"Homepage &gt; B2B go-to-market model for an open industrial software platform \u201cWorking with NOVAZOON was excellent from the very start. In a very short time, the expert team helped us put the key success factors in place\u2014commercially, technically, and organizationally. 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